When it comes to something as important as the future of your business, most teams still rely on tools that were never designed for strategy.
Despite all the digital transformation, agile working, and cross-functional collaboration happening today, 79% of organizations still create strategy in PowerPoint and Excel. These tools are static, siloed, and too often inaccessible to the people expected to bring the strategy to life.
At i-nexus, we believe strategy deserves better, and we’ve built Strategy Cards, a new solution that helps modern teams build strategy smarter, align faster, and collaborate continuously. Create your strategy on firmer foundations, so you can move on to executing with confidence.
Your strategy superpower is coming this June.
What’s Wrong With Strategy Today?
Strategy has become a closed-door exercise in too many organizations. It’s created in annual cycles, owned by a handful of stakeholders, and often shared as a 50-slide presentation or spreadsheet that no one revisits.
Our Future of Strategy 2025 report confirmed what many already suspected:
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44% of employees don’t understand how their work connects to the strategy
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47% of companies take 3+ months to adapt their strategy to new priorities
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55% say strategy is still developed top-down, with limited team involvement
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79% of organizations still build their strategy in Excel and PowerPoint.
This isn’t just inefficient, it’s risky. Teams are misaligned. Strategies don’t reflect reality. Execution lags behind ambition.
The result? Strategy becomes something you present, not something you live.
What Strategy Cards Does Differently
Strategy Cards is a digital platform that reimagines strategy creation as a visual, guided experience.
It brings together the frameworks you already know, SWOT, PESTLE, Retrospective Meetings, Competitive Analysis, Porter's Five Forces, Risk Analysis and more, and organizes them into a dynamic card-based interface that helps you and your team build strategy collaboratively, from the ground up.
Each card represents a core element of strategic thinking. Rather than facing a blank template or getting lost in disconnected documents, users follow a step-by-step flow, selecting and completing cards that fit their strategy ideation stage.
This format makes strategy more accessible, more repeatable, and most importantly, more collaborative. Whether you’re a strategist, transformation lead, or team manager, you can contribute meaningfully and align around the context and direction of your organization whilst remaining flexible to what must change.
Strategy as a Continuous Process
Most organizations still treat strategy as a once-a-year event. But we know that change doesn’t wait for annual reviews.
That’s why Strategy Cards is built around the OODA Loop, a decision-making model designed for dynamic, fast-moving environments. It guides users through four phases:
Observe → Orient → Decide → Act
As your environment changes, you can quickly return to the platform, revisit key inputs, and adapt your strategic direction without starting from scratch.
This makes Strategy Cards a tool not just for creating strategy, but for continuously shaping it. It empowers you to make smarter decisions with your team in the moment, while staying aligned on the bigger picture.
Who We Built This For
Strategy Cards is designed for teams who need better alignment and faster decision-making. That includes:
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Strategy & Transformation teams looking for a more engaging way to co-create strategy with stakeholders
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Strategic PMOs managing priorities across multiple departments
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Consultants and facilitators who want structure without being stuck in static slides
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Cross-functional teams who need to see the big picture while shaping the strategy.
Because it's 100% digital, Strategy Cards fits seamlessly into modern workflows — whether you're working in a hybrid environment, collaborating asynchronously across time zones, or running virtual strategy sessions with distributed teams.
Inside the platform, users can select from over 50 strategic frameworks, organize them into workbooks, and collaborate live with colleagues — whether running a real-time workshop or preparing asynchronously.
It replaces scattered documents with a shared space where strategic thinking becomes tangible and trackable.
Democratizing Strategy
One of the biggest barriers to successful strategy is the lack of broad involvement in its creation. In many organizations, strategy still happens behind closed doors, shaped by a few senior leaders before being handed down to the rest of the company.
But we believe strategy should be a shared effort.
Strategy Cards enables teams at all levels to participate in building, challenging, and owning the strategy. By breaking strategy into simple, structured cards — each focused on a specific input, framework, or decision — teams can contribute insights, flag gaps, and align in real time.
This is more than just collaboration — it’s about ownership.
When people help shape the strategy, they’re more invested in making it real. Strategy Cards gives everyone a seat at the table, without making the process more complex or time-consuming. It’s structured enough for alignment, and flexible enough for creativity.
Whether you're a project lead, a department head, or a frontline team member, Strategy Cards gives you a clear, practical way to plug in and make your voice count.
Why Now?
We’ve entered an era where speed, agility, and alignment matter more than ever. Markets shift faster, teams move faster, and priorities change more frequently — yet our approach to strategy hasn’t kept pace.
Strategy Cards is our answer to that shift.
It brings structure to chaos. Clarity to collaboration. Flexibility to strategy.
With Strategy Cards, strategy becomes something your whole team contributes to — not just something they’re told about.
Because the future of strategy isn’t just about vision — it’s about creating a system that helps you adapt and act, continuously.
Lead the strategy your team deserves.
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